While traditional broadcasting is still just as effective as ever, advertisers must also focus on the cord-cutting viewers focused on streaming services over TV. According to information gathered by Statista, people are estimated to watch nearly...
If you're wondering whether television is on its way out as people make the transition to digital media, the fact is that it isn't going anywhere. While there are some changing trends in the way people watch TV and the demographics of viewers,...
OTT (over-the-top) services are a rapidly growing industry and constitute a powerful advertising tool to help you reach a more significant percentage of your audience. More advertisers are catching on to the benefits of leveraging OTT marketing as...
"Over-the-top" (OTT) platforms and service providers deliver content to consumers over the Internet, instead of through traditional mediums like cable or satellite TV. OTT advertising is a crucial component in a cutting edge marketing strategy...
OTT, also known as over-the-top television, is a streaming media service offered directly to viewers via the Internet. Basically, what OTT does is bypass the companies that traditionally act as a distributor of media content, such as cable,...
