Whether you want to boost brand awareness or increase sales, one of the best tools to help you achieve these goals is social media. You're missing out on the chance to connect with millions of people if you neglect to incorporate social media into your marketing strategy.
In 2020 alone, social media platforms saw an increase of 490 million users or a 13.2% increase. With a large social media following comes increased awareness, while concentrated followings can help bring more people to your store or upcoming events. The following social media marketing tips will guide you to get the most out of your strategy.
1. You're Only As Good As Your Research
When building a social media platform for your business, you need to perform the research necessary to ensure it succeeds. Look into your target audience and develop a buyer persona around audience segments. Doing so is vital for your success, as it enables you to tailor messaging and content specific to your target audiences. Good targeting also allows you to more readily locate your audiences online where they're most active.
Apart from knowing your target audience, you need to research the type of content that's most beneficial for your campaigns. This includes content that you've created along with content you're simply sharing. Finally, pinpoint the best times and places to post both types of content to attract the most views and engagement, which can help you further stand out with your messaging.
2. Actionable Goals Set You Up for Success
To successfully implement your social media strategy, you will also need to have specific and achievable goals in mind. Once you understand how to reach your audiences, having clear plans can drive them to perform the actions needed to grow your business.
There are many goals you can set, depending on the desired outcome of each campaign. For example, your objectives could be to increase brand awareness, increase web traffic, generate more leads, or attract more foot traffic to your physical locations. Whichever goals you choose, they need to align with your metrics to contribute to positive ROI.
Based on your desired outcomes, you will then need to decide on the key performance indicators (KPIs) to measure and understand your ROI. These KPIs may include metrics such as ad views and impressions, website or page traffic, and email opt-ins, among many others.
3. Allocate A Budget That Sets Up Your Success
After performing the necessary research and setting goals, you need to establish a budget that helps you achieve those goals. With sufficient funding, you can use the proper tools, and management software required to schedule and analyze posts. At the same time, you want to advertise and promote successful posts to generate more views and engagement.
It's equally important to build a team to handle your social media marketing strategies successfully. While it's expensive to hire an in-house social media manager, splitting responsibilities among existing teams is often inefficient. If you want to get the most outstanding results from your strategies without exceeding your available budget, it's often best to work with a media partner. A dependable partner can help you achieve your goals and further increase ROI.
4. Your Quality Content Must Reach Your Audience
It's not enough to have top-quality content worth posting and sharing—you need to make sure your audience sees it. Narrow your platforms to the ones your audience is actively using and optimize for them. Bear in mind that different platforms and their respective audiences will have varying content preferences.
Once you've determined which platforms are worth your time and effort, make sure your posts are well-optimized. Your posts should have quality visual components, emotional appeal, and values that your audience shares. If your content resonates with your audience, you'll be able to build more brand loyalty.
5. Track Your Online Success
If you can track your campaigns' performance and conduct ongoing research over time, you'll be able to adjust your strategy to build a strong following. Use direct KPIs to accurately measure your success, which could include engagement along with web traffic.
You'll benefit from a clearer picture of success if you base it on how well you achieve your goals. Keep a close eye on your campaigns and consider ways to optimize their performance, including A/B testing of two separate campaigns. You can then implement changes that drive long-term success and help your business expand.
Use Social Media As Part Of A Complete Integrated Marketing Strategy
Social media can be an invaluable asset, but it should be combined with your overall strategy to bolster its strengths. In addition to social media, try to use other digital channels, TV, and additional offline marketing that maximize your reach. By integrating social media and aligning these campaigns with the rest of your overarching strategy, you'll gear your business for success.