Many construction companies believe that just being in business is enough to have a steady stream of new customers. However, while your business is essential, creating and maintaining a digital marketing strategy for long-term growth and success is still necessary.
Regardless of how the industry is performing, marketing is a constant that you must not overlook. Your company may be utilizing traditional types of marketing, such as mailers, billboards, and referrals, but you’ll need good digital marketing to beat out the competition. Here’s what to consider for explosive growth and success.
Build Your Presence on Social Media
Construction firms' social media strategies are critical because most people will search for you online when looking for services. While you might want to target as many platforms as possible, this is not necessary. Choose the right platforms for your business instead. Carefully select the best platforms based on where your audience spends its time. Let’s get into some social media options ideal for a construction firm.
Twitter is one of the best platforms for construction companies due to its customer service element. Many users will interact with a company on Twitter, usually asking questions and expecting answers. It enables industry-relevant conversations and can help build good relationships with potential clients. It's also among the most popular platforms available, with around 211 million daily active users.
Another helpful platform to use is LinkedIn. You can network with other businesses on this platform, and you can share valuable industry insights that help build your reputation.
YouTube is a great platform to use if you want to publish videos. Your home improvement video marketing strategies could include how-to videos for basic DIY projects, explainer videos that discuss and define industry terminology and equipment, client testimonials, and more. You can also share these videos across other social media platforms.
If you want to get visual, Instagram is the platform to showcase your work. Use IG for before and after photos, renovations, inspiration for homeowners, and more. This is a good platform for showing rather than telling and could be great for businesses that don’t have a lot of time to devote to written social media content.
Ultimately, a strong social media presence will help you build trust among potential clients and establish a solid reputation.
Maintain Lasting Relationships with Email Marketing
In addition to social media marketing, email is one of the best channels to use for construction companies. You can use email marketing to connect with both new and existing customers, with the ability to convert leads and encourage repeat business.
There are many potential topics that you can cover in your email marketing campaigns.
For example, you could send follow-up emails to people who've expressed interest in your services, with a clear call to action (CTA) encouraging them to proceed. You could also send weekly or monthly newsletters to people who've subscribed. Topics could include everything from completing certain DIY tasks to selecting the right construction company for a project. This helps connect with clients at different points of the buyer's journey, from the time they begin researching projects to the moment they're ready to hire professionals.
For existing customers, you could send offers for additional services, including discounts on the same or similar services they've already received. This could help drive more recurring business and ensure customers don't forget about you.
Optimize Your Website
To connect with your audiences, you need to have an unmistakable online presence. While many businesses rely on referrals to drive traffic and business, organic search accounts for 53% of all trackable website traffic. Organic search refers to users finding businesses when entering a relevant search term into Google. For construction companies, this could include a wide range of services and problems that your business can provide and solve, respectively.
This is why building a website for your construction business is so vital. With a well-optimized website behind your business, you can increase your company's rankings in search engines, ensuring people find you. Proper search engine optimization (SEO) entails including natural instances of keywords in your content. For example, you might have a service page that covers "home remodeling services." Terms such as this can help boost your rankings in Google and other search engines.
There are many more aspects to consider in addition to keywords, including backlinks, which are instances where other reputable websites link back to you. This signals to Google that your website has a degree of authority. With good SEO and a high-quality website, you can dramatically increase your online visibility and stay above competitors.
Create Content That Engages
For construction companies, fresh and engaging home improvement content is a must. With high-value content that people love, you'll be able to gain your audience's trust and make sure your brand stays top of mind. Blogs, videos, before and after photos, and many other types of high-quality content can establish your business as an industry authority.
By providing value to your audiences through rich content, you'll also encourage them to turn to you for help with future projects. Additionally, you'll stand out from competitors that neglect to publish valuable content.
Turn to a Media Partner for Effective Construction Company Marketing
Marketing a home improvement company is necessary, but it's also potentially confusing, and you might not know where to start. To get the most from your marketing, you need to have a solid strategy in place and ample expertise behind it. As a business owner, you want to grow, but you also require marketing to get your brand out there.
This is where a media partner can help. Arizona's Family Marketing provides reliable marketing services to help your company grow, giving you more time to spend on running your business. At the same time, you'll benefit from an effective digital marketing solution that keeps you ahead.