If you want to build a social media following, you can do so by implementing a solid strategy, maintaining consistency, and nurturing your audience. There are currently over 3.6 billion people using social media today, and that number will only get higher in the coming years. Through effective social media marketing, you can reach these people and subsequently grow your business.
To help you get the most from your social media strategy, here are some tips on driving traffic to social media pages and attracting loyal followers.
First Impressions Are Everything
On your social media pages, you need to make an excellent first impression. Otherwise, people are more like to turn away without giving your business a chance to appeal to them. Use visuals to establish a strong connection with most social media users. Social media posts receive far more attention when they feature visuals as opposed to just text. On Facebook, for example, posts with images experience 2.3 times the engagement of text posts.
You can post high-quality product photos, lifestyle photos, and other content that audiences love. While Instagram and Pinterest are obviously the most visual social media sites, all platforms can benefit from visual content.
Make Your Content Irresistibly Shareable
Gain a loyal following by creating content that's instantly shareable among audiences. Most shares are done on mobile devices, mainly because 91% of users access social media on them. This is why it's important to make sure your content is mobile-friendly and accessible on tablets, smartphones, and other devices. In appealing to social media users, your content should also be easy to read and share with other users. Over time, you could create viral posts that reach far and wide, building a following without the need to heavily promote your brand.
Post and Engage Often
It's not enough to post engaging content once in a while and hope it catches on—you need to post and engage with audiences often to keep your brand top-of-mind. Be sure to interact with your audiences frequently on social media to show that you value their input. You can like, share, and respond to followers’ comments and posts. You can also answer questions that people have regarding your brand or offerings. Followers like a responsive brand that seems to care about their opinions and thoughts.
Another way to engage with audiences through visual content is to use Facebook, or Instagram Live feeds. You can host events, hold Q&A sessions, conduct interviews with industry experts, and more. If you get creative with your content, you'll have plenty of it to post regularly. Develop a content schedule to keep you on track. As you post more frequently, your audiences will come to anticipate content from you, making sure you stay in their minds.
Optimize Your Social Media Accounts
Your social media accounts should also be accessible for people to find in search engines, which is why you need to use SEO best practices. Ensure your posts and page are optimized with relevant keyword phrases and terms that your audience will use. Depending on the platform, hashtags can make it even easier to find your posts.
Boost your social media pages' SEO performance by using links to bring traffic to your accounts. For instance, you could ask people to follow you in blog posts. You can also encourage people to follow you in YouTube videos, both in the video and the description. Every website should include social media buttons in the footer as well, which can further encourage website visitors to follow your accounts.
With well-optimized social media pages, you'll maximize your accounts' visibility and ensure people don't overlook them. Many visitors will come to know your business as a helpful social media presence. Eventually, they will be more likely to become loyal customers instead of merely loyal followers.
Use Social Media to Your Advantage with a Solid Strategy
Social media engagement can be the key to growing your brand and succeeding in your industry. In addition to building a loyal following on social media platforms, a good social media strategy can drive leads and sales. It can take some time and dedication, but practicing diligence and consistency with your social media marketing efforts can benefit you in many ways. With a strong social media presence, people will be more likely to trust your brand, look forward to future content from you, and ultimately buy from you over competitors.