Digital Marketing 101: 43 Terms You Need to Know

Jae Vonne Teague

Jae Vonne Teague About The Author

Sep 10, 2020 8:55:00 AM



Digital marketing is one of the most important and effective forms of advertising you can use. Most businesses now recognize the importance of digital marketing in their overall success. Sixty-three percent of shopping excursions begin online, even if those shoppers ultimately end up in a store. If you aren't marketing digitally, you're missing out on the chance to connect with those customers. Here are some digital marketing terms you need to know to help you hit the mark. 

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  1. A/B Testing: A/B testing compares two versions of an ad, website, or other medium to determine which one gets the best results from your customers. 
  2. Analytics: Marketing analytics allow you to study data collected from your advertising campaigns to get a better idea of what your ads are accomplishing. 
  3. Automation: Automation takes care of many processes, including sending emails and connecting with customers at a scheduled time. 
  4. Attribution: Determining which techniques are responsible for increasing sales for your business. 
  5. B2B Digital Marketing: B2B marketing, or business to business marketing, is when you market directly to business decision makers. 
  6. B2C Digital Marketing: B2C marketing connects the marketer directly to an individual customer, not a business as the end user. 
  7. Backlinking: Backlinking is the process of building links back to your site, often by guest blogging or creating authoritative content. Backlinks help establish your authority on search engines, as well as generating direct traffic. 
  8. Bounce Rate: The number of customers who "bounce" from a specific page on your website, or cease their interaction with your business after viewing that specific type of content. 
  9. Brand Awareness: Brand awareness defines the extent to which customers recognize your brand and what sets it apart. 
  10. Call-to-Action: The specific instructions at the end of a post, email, or ad that tell customers what to do next. 
  11. Campaigns: A series of ads designed to accomplish a particular goal. 
  12. Click-Through Rate: The number of clicks on a specific ad based on the number of people who view it. 
  13. Competitive Analysis: Identifying your competitors and their strategies to give you a better idea of what sets your business apart and where you fit in the market. 
  14. Content Marketing: Creating content, including blog posts, videos, and social media posts, to help provide additional value to consumers. 
  15. Conversion Rate: The number of visitors who complete the desired action ("convert") after visiting your website or viewing an ad.
  16. Cost Per Click: The cost per person that clicks on your ad. 
  17. Cost Per Thousand: The cost per thousand clicks on your ad. 
  18. Customer Lifetime Value: The amount the average customer will spend over their lifetime with your business. 
  19. Dashboards: A platform that allows for the clear display of digital marketing campaigns and their value/accomplishments.
  20. Email Marketing: Marketing materials that are sent directly to a customer's inbox. 
  21. Engagement Rate: The number of consumers that engage with a social post through likes, shares, or comments. 
  22. Hashtags: A keyword phrase without spaces and a # in front of it, used to connect social media content to a specific topic. 
  23. Hyperlinks: An embedded link to another location.
  24. Insights: Conclusions based on an analysis of marketing data. 
  25. Impressions: The number of people who view a piece of content, whether they interact with it or not. 
  26. Key Performance Indicators: Specific metrics used to track campaign success. 
  27. Keywords: Key words and phrases used to search for information. 
  28. Landing Page: A specific page you bring users to after they click on a certain ad.
  29. Metrics: Measurements that help determine campaign success. 
  30. Meta Descriptions: A summary of the content on a page, used to help search engines identify it. 
  31. Organic Search Traffic: Traffic that comes to your page naturally, through organic searches. 
  32. Optimization: Marketing optimization focuses on making decisions based on the marketing campaigns that most increase your ROI. 
  33. OTT: Over-the-top television, or streaming services. 
  34. Paid Advertising: Any type of advertising you must pay for. 
  35. Pay-Per-Click: Advertising in which you pay per person that clicks on the ad. 
  36. Retargeting: Targeting ads directly to consumers who have viewed your content in the pas.t 
  37. ROI: Return on investment, or the amount of additional business you receive as a result of your advertising efforts. 
  38. Segmentation: Dividing your target audience into more specific categories. 
  39. SEO: Search engine optimization, which is the process of optimizing your website’s visibility to appear in search results.  
  40. SEM: Search engine marketing is the process of creating and placing ads directly within search engines that will populate when someone completes a search query.
  41. Target Audience: The specific segment of consumers you want to target for specific ads. 
  42. Tracking Codes: A snippet of code that tracks the activities of a specific user. 
  43. Video Marketing: A marketing strategy that uses video to appeal to consumers and move them throughout the sales funnel. 

Digital advertising is an incredibly important part of your marketing strategy in today’s business environment. With a better understanding of digital advertising terminology and what it means for your business, you can create more effective ads that are better positioned to meet the needs of your target audience. 

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Topics: Digital Advertising