While traditional broadcasting is still just as effective as ever, advertisers must also focus on the cord-cutting viewers focused on streaming services over TV. According to information gathered by Statista, people are estimated to watch nearly...
Laurel Lawton
Recent Posts
Over the last decade, podcasting has taken over many households — not only as a new, innovative method of consuming content but as an efficient way to advertise and promote your brand. Podcasting can help your business build brand awareness,...
At Larry H. Miller Hyundai Peoria, customer service is a top priority, landing the dealership a #1 rank in U.S. Hyundai customer satisfaction. Every day, they aim to support the community and offer something back to their loyal customers who have...
Do you frequently feel like your in-house marketing efforts aren't working the way you want? A lack of results can be frustrating as you struggle to achieve your goals and grow your business. However, there is a fix for this issue: Work with an...
Cause marketing is a marketing campaign or initiative where a for-profit business partners with a non-profit organization to support essential issues. Incorporating this type of campaign strengthens your brand’s reputation while increasing your...
The TV awards show season is typically a time of year when many people watch TV and are also highly active on social media. Whether it's the Tony’s, the Grammys, or another awards show, people tend to get absorbed in watching their favorite...
Sporting events typically excite sports fans and attract millions of viewers every year, but this year is likely to bring in more people than ever. After a year of limits when it comes to attendance and many postponed events, there's an...
Television marketing has been around for a long time, yet even with all the new platforms available for running ads, it is still one of the best options out there.
Although many advertisers may already know the amazing reach that TV advertising...
