Larry Adoff

Larry Adoff
Larry has been part of the Local Media research team for over 7 years, serving as research director for both Arizona's Family Marketing and FOX 12/FOX 12+ Marketing. He started with us after 23 years in media research and software. Larry’s goal is to make sure all data presented is understandable and useable. He’s always available to discuss the data and results. When not working, he and his wife enjoy spending time with their dog, friends, and exploring all the wineries around the Portland area.
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Recent Posts

Does Your Campaign Track Best With Ratings or Impressions?

Businesses need to know what metrics to track for campaigns to accurately gauge their marketing efforts' effectiveness and performance. When you measure metrics, you'll inform your marketing team specifically about how to optimize and improve your...

6 Facts About the Current State of Television – Both Broadcast and Streaming


If you're wondering whether television is on its way out as people make the transition to digital media, the fact is that it isn't going anywhere. While there are some changing trends in the way people watch TV and the demographics of viewers,...