Ask the Experts: Commonly Asked Marketing Questions, Answered

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Apr 18, 2022 11:37:00 AM


Ask the Experts Commonly Asked Marketing Questions, Answered

Marketing has many angles, so it can be a confusing topic to navigate. There's often no hard and fast answer for every advertiser, even for common problems! Often, your solution will be different depending on your brand and target audience. Let's go over a few of the most commonly-asked marketing questions and multiple ways to answer them. 


What is the Best Way to Generate Leads for My Business? 

Lead generation should always be a continuous process in your advertising campaigns. Without any leads, you won't have any sales! There are several different channels for generating leads, but the effectiveness of each will vary between other companies. You might also have to use multiple platforms or switch between different channels depending on customer needs. 

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Social media is one of the easiest and most cost-effective ways to build your brand. 34% of consumers use social media to research new products and brands. If you've got an established social media presence, going the extra mile with paid ads can keep your brand top of mind.  

If you're unfamiliar with purchasing digital ads, there are plenty of resources to help you! For example, programmatic advertising uses software that automatically buys ads based on their success rate and other factors. You only have to pay a flat rate with pay-per-click each time a lead engages with the ad. 

Other businesses might benefit from peppering their website with relevant SEO terms. A website with good SEO is more likely to appear at the top of a lead's organic search results. Email marketing is another low-cost option, and it also allows for more personalization opportunities. 

How Can I Improve My Marketing Campaign's Performance? 

If your campaign has hit a wall, you might not be targeting your ideal audience or meeting their needs correctly. Before starting your campaign, do a few rounds of A/B testing on certain audience groups. You'll have a more significant ROI when you already know what techniques are effective. Remember to use that data throughout the campaign and keep measuring results to see what needs to be improved. 

Is Blogging Really Necessary? 

Over 50% of marketers say that blogging is one of the most effective tools in their advertising campaigns. Often, reading a company's blog is what inspires the customer to make a final purchase! That's because blogging is the perfect place to communicate your expertise about your products and industry. When customers know exactly what they're buying, they're more confident that their money is well-spent. 

How Important is Social Media Marketing? 

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A strong online presence is essential, even if it complements your brick-and-mortar business. As we've established, leads do most of their research about brands on social media. As a result, a lack of social media pages will cause you to miss out on sales. 

Social media is also an ideal platform for establishing your brand voice and building a community. When customers are familiar with a certain brand, this increases brand trust and customer loyalty. Additionally, it's an excellent way to respond quickly to customer complaints and questions, improving your relationship with your audience.  

Why Can't I Get Consistent Traffic to My Website? 

If your website is too bare-bones, there isn't a reason for customers to stick around. That's why it's important to have exciting blog content (with sufficient SEO!) that piques their interest. You can also use other channels, like email and social media, to direct leads to your website. If you aren't getting a lot of traffic from organic searches, you may benefit from paid ads.  

Will Email Marketing Really Help My Business? 

The average ROI of email marketing campaigns has grown to $42 for every $1 spent. Email marketing has many uses, such as giving customers personalized content through newsletters or handing out digital coupons. You can also use email advertising to drive sales, even if you don't advertise a specific product directly. For example, a subject line that reads 'Don't Miss Out!' is almost guaranteed to have most readers visiting your webpage. 

What's the Best Way to Target and Reach New Customers? 

Screen Shot 2021-09-14 at 11.18.26 AMTo find new leads, an understanding of your target audience is essential. Every demographic prefers to get their advertising through different channels. As we've mentioned, social media and email marketing can be very effective for most campaigns. However, you also shouldn't discount the importance of TV commercials and OTT advertising. Find out where your audience spends the most time and devote your attention (and paid ads) toward that platform. 

A Team of Experts Can Instantly Improve Any Marketing Campaign 

With so many factors at play, it's normal to have unanswered advertising questions after extensive research. For more insights, we encourage working with a media partner. With a marketing authority's help, you'll be able to create specialized, tried-and-true advertising campaigns for your unique business. 

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Topics: Marketing ROI